However, also in Germany (80%) and the USA (68%) the trend clearly goes towards electric vehicles. In comparison with the other countries, China stands out with 96%.
In all three markets, a large majority of respondents can imagine driving an electric car within the next five years. Particularly in Germany and the USA, car owners prefer financing the electric car instead of purchasing it outright Mercedes-Benz Mobility works intensively with the vehicle brand to create such exceptional customer experiences." A key success factor is an integrated customer experience. For the customer, car manufacturers and their financial service providers are strongly intertwined. Peter Zieringer, Chief Customer Officer and Member of the Board of Management of Mercedes-Benz Mobility AG responsible for Sales & Marketing, added: "The study shows that financial service providers play a key role in the choice of a vehicle brand. For years, we have been driving the digitalisation of our offerings and the integration of digital and physical customer touchpoints at Mercedes-Benz Mobility to provide our customers with a seamless experience and the highest level of service across all sales channels." The digital sales channel is playing an increasingly important role in this, but personal advice remains relevant. The study thus confirms our strategy of paving the way to green mobility with flexible financing options. 45% of respondents also state that manufacturers' financial service providers ("captives") play a significant or even very significant role in deciding whether to remain loyal to a brand.įranz Reiner, Chairman of the Board of Management of Mercedes-Benz Mobility AG, stated: "We perceive a clear push towards e-mobility and a desire for more financial flexibility among car drivers. According to the study financing is still the preferred option (46%) among all financing options, followed by car subscriptions and vehicle leasing. Potential users consider this service a key competitive advantage of a provider over other providers. The most open market for in-car payment is currently China (46%). In all countries, preferred partners in switching to an electric car are the manufacturers' financial service providers (total: 73% GER: 81% USA: 74%, CN: 64%).Īlso digital offerings are increasingly popular: online contact with the provider is increasingly important and considered equally important as personal contact for the majority of respondents. Financial and mobility service providers thus play a key role on the road to E-mobility.
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This is the result of a recent Kantar survey on behalf of Mercedes-Benz Mobility among more than 2,500 drivers across various brands in Germany, the USA and China.
At 66%, the majority of them would finance the vehicle rather than purchasing it outright.
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